sade027

A couple of weeks ago I attended the launch of Auto Trader's ignition  interactive magazine on the iPad's Newsstand. ignition is an interactive magazine, one that is made from the ground up to take advantage of our digital time. According to Auto Trader, the publication will be editorial focused and will help users with their purchasing decisions. Now, I am not really an automobile person. Living close to London, I don't need to be. Still, there is a time in the future when I would definitely need to own a car. But even as a none car owner, I am already aware of Auto Trader for their new and used classified listings. It's the one magazine everyone I know will look first when researching for vehicles. I approached using the app from a perspective of a person attempting to buy their first ever car. You know, searching the classified listings for the most affordable second hand Ferrari, like all first time buyers do.   Back to ignition , during the launch, a version of the...