iZettle launches in the UK, hands-on
iZettle is an European startup specialising in providing small businesses an ability to use their smartphone as a conduit for allowing payments using a proprietary iZettle card reader. It's a concept aimed at providing small business and merchants the ability to charge customers without resorting to expensive solutions. This is similar to Square in US, only it's a bit more secure as it uses a chip solution rather than magnetic strip and is EMV approved. Yesterday, iZettle, alongside their partners at Mastercard, American Express and EE, announced their entry to the UK market. According to iZettle, 50% of missed sales by merchants are due to their inability to accept plastic. This is true even in build-up areas in London - I can hardly remember how many restaurants and coffee shops I had to give a miss because there was a 'only cash' sign. There are a million card payment in the UK, but 12-15 million iOS devices plus a heck lot more Android smartphones, so this service w...